Gail Lankford Sales Psychology Training Coach

Motivational Sales Strategies," the power of positive attitude"

What Is A Sale? A Sale Is A Transfer Of Enthusiasm

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“Enthusiasm is infectious and energizing, people are motivated by leaders who possess a vision for a better tomorrow”  Earl Graves Jr.

Welcome to the world of Sales Psychology Training and Coaching Services. Offering  the Sales professional, the opportunity to look at the sales process from a new set of eyes.  It’s true, it takes 21 days to develop a new habit but change can’t happen without practice.  My objective and ultimate goal is to empower the sales person to recognize that  fear, ego, lack of trustworthiness, guilt, intention, pressure and  survival, triggers the lack of sales. It’s a paradigm shift, changing how you see yourself and how others see you will determine your success or failure.

Exercise :     Do you see the old woman or the young girl in the picture below?young3old illusion

The Trust Factor

The Amygdala  controls the trust alarm in the brain which triggers the fight or flight response.  The harder you try to sell someone the more likely this alarm will go off and your result will be fight or flight. Survival mode is hard wired, our brains filter everything through the Amygdala and determines whether it is safe or not.  This includes the sales person, the brain of the consumer will say, Is this person trustworthy? Can I trust their intentions? People don’t trust sales people.

  Hierarchy of Needs
Maslow, the originator of the theory of basic human needs states, we must be satisfied as human beings starting  at the bottom of the pyramid, our physiological need to survive, followed by our safety net, our need to belong , our need to be respected  and loved and finally the need to achieve status and recognition.

“I can feel guilty about the past, apprehensive about the future, but only in the present can I act. The ability to be in the present moment is a major component of mental wellness”.

Abraham Maslow


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