Gail Lankford Sales Psychology Training Coach

Motivational Sales Strategies," the power of positive attitude"


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How To Be A Sales Person, Motivational Training For The Sales Professional.

Success Optimization Plan (SOP)

You are what motivates the selling process.  First impressions are a once in a lifetime achievement.  But there are steps to take to get to the ultimate place, “The Close” .

This S.O.P is about:

  • YOU
  • The Partnership
  • Standards
  • Team
  • Skills
  • Confidence
  • Consistency

You can’t be just ordinary, you must be ordinary doing extraordinary things really well.  As a sales person what tools do you have in your tool belt that makes you extraordinary?  When you think about your favorite hotel, what is it that makes you return? Consistency, The unique selling proposition that set the standards and offers the advantage over other places to stay.  Back in the late 80’s, I traveled to San Francisco on a conference with Federated Department stores.  Of course I wanted the experience of checking out all the department stores we didn’t have in the Midwest where I was currently living.  I stumbled upon Nordstroms Department store.  Wow, I always heard that Nordstroms had an awesome shoe department and I thought , let me go and see if they have any purple suede shoes I might like.  I had an invite to  an affair I was planning on attending the next week , and I wasn’t prepared.  Moseying along the department a gentleman approaches me and asked the question, “may I help you find something”  I replied with the typical answer “just looking”.  Being the extraordinary product of his environment, setting the standards and offering the level of consistency Nordstroms has always been known for,  he asked was I looking for shoes for a certain event? Continue reading

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What Is A Sale? A Sale Is A Transfer Of Enthusiasm

“Enthusiasm is infectious and energizing, people are motivated by leaders who possess a vision for a better tomorrow”  Earl Graves Jr.

Welcome to the world of Sales Psychology Training and Coaching Services. Offering  the Sales professional, the opportunity to look at the sales process from a new set of eyes.  It’s true, it takes 21 days to develop a new habit but change can’t happen without practice.  My objective and ultimate goal is to empower the sales person to recognize that  fear, ego, lack of trustworthiness, guilt, intention, pressure and  survival, triggers the lack of sales. It’s a paradigm shift, changing how you see yourself and how others see you will determine your success or failure. Continue reading